In close collaboration with brand managers and the creative director, I helped shape merchandise that translated social-first brands into commercially successful apparel. By aligning creative concepts with audience insights, platform trends, and E-commerce performance, I ensured each release not only captured the voice of the brand but also functioned as a scalable product—turning viral moments and community humor into repeat-buy, revenue-driving merchandise. As lead apparel designer for Shithead Steve, I developed and designed merch concepts that lean into sharp humor, cultural references, and bold aesthetics—designed to feel funny, wearable, and iconic. My work balances absurdity with polish, translating the brand’s personality into products that are audacious yet stylish.